How To Add Filters On Instagram: An Ultimate Guide

Do you strive for brand consistency? Do you love it when your social media and portfolio blend seamlessly together?

We do, too!

That is why our Founder, Marta Locklear, took it upon herself to create Instagram Story filters that coordinate with each of our REFINED Co collections. The best part...THEY ARE FREE!

Now while you are out at that portrait shoot or wedding and sharing behind the scenes sneaks, or during the week sharing your daily life, you can use one of our Instagram filters and keep your brand consistent.

Join the MILLIONS of users that are sharing stories with our Instagram filters globally! And, if you’re still wondering how to add filters on Instagram so you can get started taking beautiful, professional-level photos, we have you covered. Keep reading this guide for the answer to this question (and more!).

Instagram Stories are used by approximately 500 million users every day. And one of their most popular features are Story Filters. These Instagram effects encompass a variety of dynamic elements ranging from color enhancements and thematic visual overlays to interactive stickers, quirky augmentations, and even mini-games, all designed by the Instagram community. The best Instagram Story filters are a testament to user innovation, allowing anyone to express their style or mood, add context, or simply entertain their followers.

Using a filter on an Instagram Story is instrumental in maintaining a cohesive aesthetic across all your social media touchpoints and portfolio. That’s one of the main reasons why it’s so important to learn how to add filters on Instagram. Whether aiming for a polished, professional look, a consistent theme, or a spontaneous burst of creativity, Instagram Story Filters empower your storytelling, giving your Instagram Stories the flair and finish that align with your identity and values as a photographer.

REFINED Co REFINED I Story Filter Applied

How can you search filters on Instagram? Here is a quick little tutorial video showing you how to find, save and use them and a link to our Instagram so you can save these Instagram effects for yourself!

Learning how to save filters on Instagram is a breeze, and it's an efficient way to streamline your content creation process. By saving your favorite Instagram filters, you can ensure that your Stories maintain a consistent look and feel, reinforcing your artistic identity with each post. Remember, with the best Instagram Story filters saved to your Instagram account, you're just a few taps away from crafting stories that resonate with your audience and bring your photographic narrative to life.

Mastering the process of how to add a filter to your Instagram Story lets you effortlessly enhance your visuals and engage your audience. Once you've selected an Instagram Story filter, you can preview it in real-time, allowing you to capture the perfect shot with the aesthetic that best suits the story you want to tell. With this simple addition, your content becomes more than just an image or video - it becomes a piece of branded communication that embodies your artistic vision, instantly recognizable and full of personality.